JuicyFlex

CATEGORY
Product Design, Baby,Kids & Children Products
DESIGN TEAM
Fei Zheng, Yilong Liu, Fuquan Ye, Qing Xie, Guoxun Hu, Shoudong Huang, Zhihao Xie,Guanghui Long, Zhenjia Wu, Chunhao Xu, Yu Zheng, Qiuzhong Wu, Xinfeng Kou,Caiyun Li, Jiaming Su, Chao Liu, Dinghua Li.
DESIGNER / COMPANY NAME
ANTA (China)Co.,Ltd.

Project Description

JuicyFlex is a walking shoe specially designed for toddlers aged 10 to 18 months. During this stage, children’s feet change rapidly in shape, which makes it difficult for traditional footwear to maintain a proper fit over time. This product addresses the issue with a unique dual-layer structure design: the inner layer is a soft and elastic sock that fits the foot shape; while the outer layer is an expandable and wrap-around system. Through the synergy of the dual-layer construction, the shoe adapts flexibly to changes in foot length, width, and other dimensions—making the shoes “grow-with-the-foot”. The core innovation of the product lies in its adaptive expansion technology—a three-dimensional system that integrates lateral width adjustment, longitudinal length extension, and vertical flexible cushioning. This design enables the outsole to follow foot shape changes throughout each developmental stage, as to provide stable support without compressing or slipping off the foot.